syracuse side hustles

E1: Fairytale Enthusiast Inc.

Paralegal Amber Nadeau created As You Wish Entertainment to share her Magic Kingdom affinity, offering princesses and superheroes for hire at children’s parties.
Amber Nadeau

When you see kids light up, that’s why we do what we do. Because we love making kids smile.


Amber Nadeau



Side Hustle:

Founder and Fairytale Princess, As You Wish Entertainment



Where do you get your materials?

I’ve got most of my costumes from a website, it’s called Angel’s Secrets. They average about $250, $300 per costume, and it’s better than just buying something off of eBay for $50. It’s an investment, but it’s worth it. It’s a middle class company that sells fairly good quality costumes for an inexpensive price. Then there are some other costumes that we’ve completely upgraded, we’ve had seamstresses actually handcraft and make them ourselves. I’ve actually got a sewing machine for Christmas and I have been tweaking some of the costumes myself.

Etsy. For some wigs, I get a lot of that through Etsy. They last a lot longer and they’re well-constructed, so most of the costumes, the accessories, the wigs, they’re all from different sources. There’s not just like one standard place that we go to but we try to do professional Etsy sellers on wigs and we try to do local seamstresses that know how to make costumes for theater, because the quality is in theater.

Where have you found support in Syracuse for your side hustle?

My family. I’m a single parent of two kids, it’s hard working two jobs, and I wanted to do something that I truly love doing because they say ‘you’re not really working if you love what you do.’ And I love kids. I love being around them and making them happy, so being a princess was a natural fit for me because I can sing, I can act, and I know the techniques and I’m a diehard Disney fan, so it was an easy transition for me to do something like that. But my family is my biggest support. They’re the ones that know, logically, what is feasible, what makes financial sense, what makes sense for my schedule with my family and my kids, and they were the ones that encouraged me to say, ‘I think you can do this and I’m sure you can run with, and you can start off small and you never know how big it can grow.’

What's a Syracuse event not to miss?

Wait until you see the Syracuse Royal Princess Ball, with all of the princesses. So we’ve done a couple of things with Boomerang or with Instagram, posting short video clips, but to actually have a commercial where like, in slow-motion you would see a chandelier and then it would turn into like, someone punching a ticket and then you see a little princess putting on a crown, and then all of sudden the princess is walking through a ballroom and then goes to another kid with her face dropped to the floor, and then you see them twirling around together — just like, the whole experience. And you can go on YouTube and search ‘royal balls,’ but that’s something that I would love to have, you know, different video clips that we can compose and I can gather together so that I can actually make a commercial and advertise that better. That would be amazing.

Amber Nadeau
On top of her 40-hour work week, Amber Nadeau devotes an extra 10 to 15 hours to her entertainment company — sewing costumes, booking, emailing customers, developing the website and advertising, communicating with her team, and scheduling her princesses. “It’s busy,” she says. But not so busy she can’t take a pudding break. Photo by Weng Cheong.

What is a quote you live by?

I would say, “don’t worry about where you’re going to be at in five years.” It’s great to think like “oh it’d be great if we could get here,” but don’t worry about what’s not happening today. Take it one day at a time. You will get there. You may not have the money to put forth right away, you may see other people being successful and have that caliber and you want to get there, you just take one day at a time, and you will get there.

Connect with Nadeau

At As You Wish or on Facebook and Instagram